Wynne Tyree

Wynne Tyree

Turning Little Voices Into Big Business

The “little voices” of consumers and influencers under age 18 are driving what’s now and what’s next. Yes, kids and teens are fueling billions in consumer spending and changing the way products and services will be delivered in coming years. The companies that seek to better understand them will win in the rapidly evolving marketplace.

This talk will pull back the curtain on young people’s lives—from demystifying their values to decoding their digital behaviors. Business leaders and decision makers will be inspired to think differently about innovation and growth by tapping into this often-ignored segment.

This talk will:

  • Inspire the audience to look beyond category adjacencies and corporate capabilities to fuel innovation and growth
  • Educate business leaders on the power of the under-18 market — as family influencers, game changers and (current and future) consumers
  • Help attendees understand the technology, marketing, products and services that adults will want and expect in coming years
Wynne Tyree is the founder and president of Smarty Pants, an international market research and strategic consulting firm. She is a leading authority on the lifestyles and consumer behaviors of kids, teens and families around the globe and a gifted brand builder, speaker and businesswoman.

Tyree began her advertising and marketing career on New York’s highly competitive Madison Avenue. In 2004, she leveraged her experience to create Smarty Pants. Over the past 12 years, she has grown the company from a laptop and a phone line to a $35 million consultancy with offices in New York, Boston, San Diego, Denver, Tampa and Johnson City. Today, the company conducts online and in-person research for corporate giants like LEGO, Target, Nickelodeon, Netflix, Warner Bros., Aetna, Kellogg’s, Microsoft, Dick’s Sporting Goods, McDonald’s and Disney that understand the power of listening to “little voices.”