Heather Cook

Dr. Heather Cook

The Three Dimensions of Two Words

Time. No one thinks they have enough, yet so much becomes waste.

It’s easy to flit through life instead of experiencing a depth that may scare us. Albert Einstein said, “The more I learn, the more I realize how much I don’t know.” No worries here. Society is teaching us to read only headlines . . . from your friend . . . on Facebook. No depth necessary, just taking the quick, attention-grabbing (as required by good marketers today) nuggets of info despite intent or accuracy.

Let’s Think. Again.

There is a Native American philosophy that we each are a house with four rooms: physical, mental, emotional and spiritual. The idea is that we spend different amounts of time in each room every day. The important reflection is that we need to go in every room, every day. Currently, it seems that we only have one room because we don’t have time to walk through four; so we inventively found a way to make it just one room and, thus, shortchange ourselves.

This brief talk will allow the audience to take a moment to THINK and realize that we must “smell the roses.” The old adages are all true. It’s not rocket science; it’s a willingness to rock the science.

Let’s make common sense a common application. Again.

Attendees will leave with three actionable takeaways

  • Define your four rooms (physical, mental, emotional, spiritual) and develop small steps towards walking in each one every day.
  • Tips to re-engage truly learning again
  • Find your imagination – don’t succumb to the robot-like tendencies society unintentionally sends us into.
Dr. Heather Cook is the director of marketing and public relations for the City of Kingsport. She coordinates all media and marketing campaigns for the city and its departments. In 2017, Kingsport will celebrate its centennial, and Dr. Cook is the communications liaison to the BMA-appointed Centennial Commission.

She received her doctorate in educational leadership and policy analysis with a concentration in postsecondary and private sector leadership from East Tennessee State University (ETSU) and was the first graduate of the prestigious Roan Scholars Leadership Program. She also earned a B.B.A. in marketing and an M.B.A. from ETSU. Since her doctorate, she has completed a certificate in both nonprofit executive management and fundraising management.

Dr. Cook was recognized as a Forty Under 40 recipient in 2013 and received a Stellar Speaker designation from CASE (Council for the Advancement of Education) in 2012.

Dr. Cook is very active in her community. She serves on the Roan Scholar Leadership Program Steering Committee and is a member of the Rotary Club of Kingsport, where she served as a board member and committee chair. Prior to her position with the City of Kingsport, she served on the Kingsport Regional Planning Commission. She conducts leadership development training with local high schools and colleges and volunteers with the Dobyns-Bennett High School marching band.

Her and her husband, Lafe, reside in Kingsport and have a daughter named Piper.